In Disruptive Waves part 1, I discussed the concept of disruptive waves and the damage they cause to our environment, mental wellbeing, and disease recovery. Now, let us look at how to solve this dilemma. Why is it getting worse? What can we do? We need to understand why we…

We are living in a world that is changing due to multiple, complex issues occurring at the same time. It can seem overwhelming to manage through this so I wanted to break it down. I began observing how people react to COVID-19 back in early March. I noticed aberrant behaviors…

Many years ago, while heading up a product marketing group at AT&T, I learned the successful marketing is about 2 things. Content and packaging. Most of the time, packaging wins on influencing decision-making over content. Especially with Consumer Product Goods. No one looks at labels to see what is in…